Yiying Lu
500 Startupscreative Director

Yiying Lu  is the creative Director of 500 Startups. She is an award-winning bilingual (English & Chinese) Creative Director specialised branding, marketing & design. She was named a “Top 10 Emerging Leader in Innovation” of Microsoft Next 100 series, and a winner of Shorty Awards in Design. Her projects have been featured in numerous publications, including The New York Times, Forbes, The Atlantic, TIME, CNN, BBC, NBC, San Francisco Chronicle, TechCrunch, Mashable, The Huffington Post. Yiying has been working with hundreds of entrepreneurs from all over the world. She teaches and applies design thinking to startups and corporates to increase their user acquisition. She is also a guest lecturer at New York University Shanghai’s Program of Creativity & Innovation. She is a certified trainer in Dr. Edward de Bono’s thinking methods for corporate innovation.


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